A Hoax

For activists, it’s a joke with a serious point. It builds off of the popularity of whatever you are poking fun at to bring your message to a larger audience.

What is an Activist Hoax?

A hoax is a prank or joke – and for activists, it’s a joke with a serious point. It builds off of the popularity of whatever you are poking fun at to bring your message to a larger audience.

Examples of Hoaxes: General Electric announced it would return its illegitimate 3.2B tax refund – except, that announcement was made by an NGO using GE branding. It was picked up by AP and quickly debunked, but the NGO was able to claim credit and make a very loud point.

How can you adapt this to peace advocacy? Here are some ideas:

We live in a culture that idolizes war, and gives zero attention to peace so there’s a lot we can do with the hoax technique:

 

Here are some ideas:

 

  • Replace the front page of the NYTimes/your Campus Paper with a faux-“front page” made up of Peace News stories. At the footer of the page, include a line asking ‘when was the last time you really saw peace discussed in the news’ w/ info on joining your chapter.
  • Announce that your campus is divesting from fossil fuels/defense industry/companies that use conflict minerals. In the announcement include the reasons why they are divesting. Then watch the university correct the announcement and explain their actions.

To contribute ideas or for any questions you might have please contact Kate Alexander, Director of Policy and Outreach